In re: The BJP, the Congress, Cringe, Badtameezi & Gen Z.

The Bharatiya Janata Party and the Congress are trying to appeal to these young Bharatiya peopleS who a wide variety of people refer to as GenZ .
The approaches are different.

The BJP is indulging in cringe like provincial freaks indulge in when it comes to younger people - The Maarning Waak types who do not even know that. Zee is an American pronunciation & who say things like 'Aaj kal ke bacche bahut intelliGAINT hai'. 

The Congress is appealing to the BADTAMEEZ tendencies which are widespread among such young people - particularly the females among them. That is why they did what they did in Pune.

Both CRINGE & BADTAMEEZI can appeal to this lot. Indeed both often exist together in people.
Either approach can succeed.Which one will succeed, will decide India's political future.

PS: Think about the guy who enjoys CRINGE mango wars & is very impressed with his cousin's BADTAMEEZ wife who he does net practice thinking about.