In re: The Maharashtra Navnirman Sena [The M.N.S] & its politics
Middle Class Marathi people go to places like Nainital & Shimla now, IF not abroad. Their horizon is not limited to hill stations in Maharashtra. Insular politics based on REGIONAL identity won't work.
For his day to day work, the Marathi man deals in whatever language he knows to get his WORK DONE. It's thanks to growing up in Maharashtra that I am able to transact in 4 languages: English, Hindi, Marathi and Gujarati apart from being able to somewhat figure out a few other similar languages.
Pan Indian religious & local caste identities obviously remain relevant, though. The Marathi man is deeply religious. He continues to prefer to marry within caste & sees caste as a relevant government metric. Religion & caste will always matter. The BJP gets this. The MNS still hasn't understood why it hardly gets any traction.
PS: I don't appreciate what Mr. Annamalai said starting with his use of Mumbai's old name. While I don't have any issue with people from any ethnicity becoming Mumbai's mayor, Mr. Kripashankar Singh too was playing mischief. However the MNS is the other extreme.